Why You Should Blog Photography Sessions

Outside of actually taking and editing pictures, one of the most important aspects of owning a photography business is spreading the word of your existence. Advertising and social media are absolutely imperative aspects of getting your name out there, but do you want to know what else works brilliantly (and is often overlooked)? Blogging!

It’s true, ladies and gents, so listen closely! Blogging your photography sessions can seriously increase your bookings, and with very little cost to you.

BP4U Guides is here to tell you why photo blogging is a must for any professional photographer. We’ll also tell you how you can streamline the blogging process with our brand spankin’ new Blogging Made Easy! product.

4 Reasons You Should Blog Photography Sessions

Before we dig into the reasons you should blog your photo sessions, let’s first dish on BP4U’s newest product, “Blogging Made Easy!”

What is it, exactly? It’s a collection of over 50 blog templates that are thoughtfully written and fully customizable. They cover sessions such as: wedding, maternity, milestone, newborn, business, family, senior, engagement and way more. (Note: each topic has multiple blog entries so you’re not always using the same one for each post.)

Every template is essentially a pre-written, personable blog entry that asks you to fill in the blanks with pertinent session info and quotes/info provided by your clients. Oh, and the best part? The blog templates have corresponding “interview forms” that you send to your clients before posting the blog entry. Once the client returns the completed interview form, you fill in the blanks, insert your pictures and post the entry for the world to see.  Talk about easy — and impressive — blogging!

Now, on to reasons why blogging is a must!

1. It Showcases Your Best Work
Blogging your photo sessions is an ideal way to showcase your most impressive work. Tip: Always feature your best shots from recent sessions and make sure you include a variety of detail shots, “moment shots” and portraits.

2. It Incites Clients to Share
Social media is a force to be reckoned with and can help even new businesses blossom quickly. When you blog a recent session and share it with your client, that client forwards the link in emails and shares it on their social media outlets. And that’s what we call free advertisement, kids.

3. It Makes You More Personable
Think about your favorite lifestyle blogger or even reality TV star. Don’t you feel like you know that person somewhat, even though you’ve never met him or her in person? When you blog your sessions, readers get a feel for you who are through your work and your words. If it feels like they have an idea of who you are, they’re more likely to reach out and book a session.

4. It Provides Better Online Visibility
How many times have you gone to Google looking for a local business? Now, think about how many people enter queries such as, “Chicago baby photographer” or “Phoenix wedding photography.” The more you blog your photo sessions, the more likely you’ll come up in a local photographer search. Boom! New business!

Get more information on the BP4U Blogging Made Easy! product by clicking here.