This is Part One of a three part series on setting up and running a successful booth at festivals, fairs, expos and trade shows. Click here for Part Two (Surefire Ways to Draw People to Your Booth) and Part Three (Tips for Getting Potential Clients to Reach Out After You’ve Packed Up).
Fairs, bridal expos and trade shows, oh my! These, and other, local events are every photographer’s veritable wonderland. After all, they’re brimming with potential new clients, networking opportunities and a chance to show the world what you can do with a camera. Whether this is your first or fiftieth booth, though, you should always ask yourself one question: What should I bring?
#1 A Professional Looking Banner
Hang up a large, professional-looking banner — complete with logo — at your booth. The text should be big enough to be seen from a distance and in a font/color scheme that’s easy to read.
#2 Business Cards
Bringing business cards to a trade show is kind of a no brainer, but it’s an absolute must, so I can’t leave it off the list! Tip: Try to make your business cards useful so they’re less likely to get thrown in the trash. For example: a business card magnet, key chain with your logo/contact info, or a logo card with a discount code on the back side. BP4U has business marketing packages that include business card templates, among other must-haves.
#3 Your Best Work, Blown Up
Blow up your best work and showcase it front and center at your booth. Don’t be afraid to invest in these items, as you’ll use them over and over again for future shows. Roll up banners, mounting boards and attractive display stands are a must. When choosing work to have printed, opt for a variety. For example, wedding photographers should include an array of detail shots, “moment” shots and portraits. Portrait photographers should showcase an assortment of ages, backgrounds and even editing techniques.
#4 Product Samples
In addition to actually seeing your photography work, people want to see what the end-result products look like. If you offer albums, prints, jewelry, etc., bring samples for potential clients to check out for themselves. Basically, if you offer the product, you should have a sample on hand.
#5 Brochure and/or Magazine
Sometimes people don’t have a lot of time to sit and chat. Cue your business brochure or magazine. This item should tell potential clients all about you, your work, pricing on sessions/products and even FAQs. Check out BP4U’s selection of professionally designed, high quality magazines that you can customize and print yourself.
#6 “Just in Case” Items
Make sure you have backups of important items, such as power cords, light bulbs, extra business cards, etc. Also bring a First Aid kit and a light snack/drink for yourself in case your booth gets busy and you don’t have time to grab food.